When asked, most consumers say they are concerned about green issues or sustainability and will purchase such products where they can.

But actual behaviour is different. People do not shop in the way they say they will.

Reasons are many and varied. Most are capable of being overcome.

Responsible Research moves beyond the efforts of special interest groups by helping identify the triggers and barriers to responsible purchasing by the majority of consumers.

For us, a focus on actual behaviour - and afterwards insight into the motivations driving it - is a more accurate predictive tool than measuring underlying attitudes.

So why are we doing this? The simple answer is we care.

We also believe the depth of our knowledge of consumer behaviour places Responsible Research in a position to advise and work with businesses to enable more effective action to be taken.

If we can help businesses increase the level of responsible consumerism. If we can prevent good intentions from government and other leading organisations going to waste. Then we have succeeded.

Discover the value Responsible Research can bring to your organisation.

Pic credit- ninjapoodles

If we can help businesses increase the level of responsible consumerism. If we can prevent good intentions from government and other leading organisations going to waste. Then we have succeeded.