Major Brands taking responsibility on behalf of consumers

23/08/2011

Over the past year we have seen several brands making moves to act responsibly on behalf of their consumers. Our team at Responsible research applaud these kinds of initiatives which reflect our own calls for brand owners and retail own label products to act responsibly on behalf of their customers .. because it is the right thing to do and because consumers left entirely to their own devices are going to be slow to move.

Of course from the brands point of view the changes in legislation and advertising food products to kids has started to mean that products have to be re-formulated if they are to have any chance of being promoted to their target audience.

The latest to make such a move is Kelloggs who launch their MINI MAX kids cereal in the UK.

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