Agency studies the 'green' gap between attitudes and behaviours
17/07/2009
Ask consumers about sustainability and the environment, and they’ll profess a range of ‘green’ beliefs - but often their buying behaviour is a world away from their stated attitudes.
To find out why this is, and to decipher ways to close the gap between what people say and what they do, Leeds-based research agency The Buzzz has launched a new business unit called Responsible Research.
Read the rest of the story from Brian Tarran of Research Magazine....
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