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Searching for the Responsible Mavens
26/06/2009
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The road to responsible consumerism is a long one - but the economic crisis is a big reason to act differently.
We're gathering friends, family and useful contacts around us.
There's a sense of common cause in adversity.
We're aware of the bigger picture but more concerned at what's happening in our own back yard. Firstly because we feel the direct effects and secondly, because in the scheme of things, they're at least easier to understand - if not to like.
We're already beginning to think more about changing the how, when and where of our purchasing habits.
In the past what we bought defined us.
In the future, how we define ourselves will change what we buy.
Big Government is pushing us along. But a few more social media Responsible Mavens would come in handy. Convincing one friend to buy more responsibly and seeing that friend convince two more friends is more effective in the short-term.
President Obama and Prime Minister Brown have both held out the promise of a new green economy that creates new green jobs which in turn provide the income for new green consumers.
But it's still some way off.