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Responsible Research Present at ESOMAR World Congress 2009
21/09/2009
Alan and I have just returned from Montreux after presenting the research that launched Responsible research. Following on from the keynote speech of Paco Underhill, CEO of Envirosell, we opened the session which focused on CSR and Ethics with our paper ‘Responsible Consumerism: Uncovering the catalyst for change’.
We were really encouraged by Paco Underhill’s speech as he underlined much of our own thinking about the research techniques applied to grocery shopping; industry focusing too much on sales data without real insight to understand behaviour and relying on just consumers stated behaviour.