Tag Archive “Champion”
Where is the Amazon and eBay champion of responsible consumerism?
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Posted by Alan Bowman
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When researchers used to look for signs of fundamental consumer behaviour change it was all about identifying the beginnings of visible mass action - the first few steps on the path toward a possible tipping point into mass adoption.
But even in today's wired world we believe the move to Responsible Consumerism is, and will be, a little different.
All the pointers are that small individual acts, often carried out in isolation and then communicated and adopted by peers by choice, have been the most effective viral conduit.
Pic credit- Striatic
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Major Brands taking responsibility on behalf of consumers
Over the past year we have seen several brands making moves to act responsibly on behalf of their consumers.... read more
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Trust - its only a little word but increasingly a really BIG thing
As researchers we spend a lot of time talking to customers and consumers. A recurrent theme over the... read more
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