Concerns for the environment, issues of sustainability and an uneasy sense that the “gimme more” growth bubble had to burst, have been with us for some time.

Everything from increasing purchases of organic food to lead–free petrol, corporate commitment to Corporate Social Responsibility, healthy eating campaigns, the rise of the reusable shopping bag and a new interest in urban allotments stem from an underlying unease with the past direction of travel.

All of these activities tap into our innate desire to “do good” and, more importantly for consumers, to get positive emotional payback for their purchases, “to feel good” about the decision as well as product value.

Tags:  ResponsibleConsumerLifestyleRecessionGovernment

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