Tag Archive “ESOMAR”
Responsible Research Present at ESOMAR World Congress 2009
21/09/2009
Alan and I have just returned from Montreux after presenting the research that launched Responsible research. Following on from the keynote speech of Paco Underhill, CEO of Envirosell, we opened the session which focused on CSR and Ethics with our paper ‘Responsible Consumerism: Uncovering the catalyst for change’.
We were really encouraged by Paco Underhill’s speech as he underlined much of our own thinking about the research techniques applied to grocery shopping; industry focusing too much on sales data without real insight to understand behaviour and relying on just consumers stated behaviour.
Responsible Research presents at 2009 ESOMAR Congress
14/05/2009
Responsible Research has been selected to present a paper on our forthcoming retail food purchasing research at the ESOMAR CONGRESS 2009: LEADING THE WAY ETHICALLY, RESPONSIBLY, CREATIVELY in Montreux from 15th – 18th September.
We will be presenting our paper “Responsible Consumerism: Uncovering the Catalyst for Change” on Wednesday 16th September.
For more information and to see the advance programme click here
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Trust - its only a little word but increasingly a really BIG thing
As researchers we spend a lot of time talking to customers and consumers. A recurrent theme over the... read more
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