Tag Archive “Empathy; Fish Fight; Synergy; Belonging; Responsible Consumerism”

Homo Empatheticus

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Part of the thinking here at Responsible research has been that we are seeing a move towards responsible consumerism being driven by the way we as human beings empathise and mirror other people's actions. Often if we see a catalyst to action and it is easy enough to follow that action then we start to see real change occur. Social media is a real enhancement of this movement because it provides the ease together with the ability to see the numbers of others who are acting. Moreover the linkages through services like twitter and facebook show how quickly our fellow human beings are acting.

Lets take the recent Channel 4 Big Fish Fight to which many active calls to get involved are emerging - within a week of the first broadcast 583,647 people had signed up to the campaign with a further 191,186 on facebook. With this in mind and in line with our own thinking we found the following clip a really interesting explanation of why as humans our first instinct is to belong; to empathise and to act in concert with others. http://www.youtube.com/watch?v=l7AWnfFRc7g

Tags:  Empathy; fish fight; synergy; belonging; responsible consumerism

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Homo Empatheticus

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