Tag Archive “Social Media”
Which brands are you going to trust your love to now?
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Posted by Claire Rutherford
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Who do you trust these days? Your bank? Your employer? Your favourite brands?
With Governments playing Russian roulette with national debt, climate change warnings becoming ever more dire and the news media serving up an endless diet of scary news, it's no wonder we’re searching out any scrap of safety and security to hang on to.
Consumer behaviour is changing – in both obvious and not so obvious ways – and signs are that, like the global crunch, this change is going to be seismic.
For the first time in years we’re now saving for the rainy days ahead and paying off debts at a record rate. We’ve also found comfort in the safety of the past – when the scary monsters of today didn’t exist and life seemed so much simpler.
Pic credit- circo de invierno
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Major Brands taking responsibility on behalf of consumers
Over the past year we have seen several brands making moves to act responsibly on behalf of their consumers.... read more
Views
Trust - its only a little word but increasingly a really BIG thing
As researchers we spend a lot of time talking to customers and consumers. A recurrent theme over the... read more
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