Who do you trust these days? Your bank? Your employer? Your favourite brands?

With Governments playing Russian roulette with national debt, climate change warnings becoming ever more dire and the news media serving up an endless diet of scary news, it's no wonder we’re searching out any scrap of safety and security to hang on to.

Consumer behaviour is changing – in both obvious and not so obvious ways – and signs are that, like the global crunch, this change is going to be seismic.

For the first time in years we’re now saving for the rainy days ahead and paying off debts at a record rate. We’ve also found comfort in the safety of the past – when the scary monsters of today didn’t exist and life seemed so much simpler.

Tags:  TrustBrandsBehaviourSocial MediaSupermarketsValues

Read the full article