Tag Archive “Strauss And Howe”
Will today's children grow up to adopt Great Grandma's values of thrift, respect for institutions and sensitive conformity?
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Posted by Alan Bowman
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Consumer reactions to the current economic crisis have reawakened interest in the jointly authored books of writer and historian William Strauss and economist and demographer Neil Howe.
If Strauss and Howe's theory of generational attitudes is correct, the young shoppers of the future could adopt Responsible Consumerism and Responsible Consumption in ways more widespread and more effective than anything their parents or grandparents could ever imagine.
The first signs are already out there - the days of easy credit and 100 per cent mortgages are over.
Pic credit- David Boyle
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