Posted by James Wheatley
A survey by the action on waste group WRAP last year reckons the average family household throws away more than a quarter of the food they buy and that 60 per cent of the dumped food was untouched.
As well as adding 3.6 million tonnes to UK landfill the wasted food had cost UK households around £10 billion. Most of the wasted food could have been eaten if better stored, better managed in terms of usage or not left uneaten on the plate.
More recently, the Change4Life campaign has been encouraging parents not to overload their children’s plates with supersize portions in an effort to combat obesity.
In a challenging economy, both of these issues offer a chance for food manufacturers and kitchen storage suppliers to encourage Responsible buying through innovative packaging, stronger storage and food management advice, portion control and pack size.
Make it easy for the consumer to save cash, be the buddy who takes the hassle away and there’s a whole new profitable relationship to be had.
Meat and fish made up 18 per cent of the avoidable cost of waste on the family budget with 5,500 whole chickens were thrown away each day in the UK while the two most significantly wasted foods that could have been eaten were potatoes and bread.
The most expensive meals in the dumpster were "Mixed foods" like the 440,000 ready meals thrown away each day which make up 21% of the total cost of waste while the most commonly dumped food was Yoghurt with an estimated 1.3m unopened pots ditched each day.
Time to lick the replaceable lid of a more Responsible life?
Pic credit - Roboppy
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